Announcing Our New Brand Slogan: Reach Beyond

The brand slogan "REACH BEYOND" expresses our intent to always strive to go one step further. It is our declaration that we are a brand that not only means to help those who believe in the value of sports in pursuing their goals, but that we also support the process for going beyond those goals, always aim for greater heights both inside the boundaries of sport and out.

Founded in 1906 with the corporate philosophy of “Contributing to society through the advancement of sporting goods and the promotion of sports,” Mizuno has supported the sporting activities of all people ever since. Mizuno will continue to make the most of the value of sports to develop high quality sporting goods and services and endeavor to spread that value to the daily lives of people, and through the power of sports contribute to the happiness of people all over the world.

In the future, we will spread the REACH BEYOND concept worldwide through our marketing and other communications.

Comment from MIZUNO Corporation Managing Executive Officer of Global Brand Development, Takeshi Shichijo:
With a company history of over 110 years, Mizuno has faced many challenges alongside athletes and has always worked to drive innovation in sport. In recent years, we have risen to the challenge of business beyond the sports scene. With a new brand slogan that embodies our DNA, we want to achieve a connection with people and help them lead richer lives. Mizuno promises to continue to be a brand that faces challenges hand-in-hand with our customers.

■The Concept of REACH BEYOND Sports teach various values and fill a crucial role in enabling people to live rich and comfortable lives. Those values apply regardless to gender, age, physical ability, handicaps, type of sport, and athlete level. They are part of the process that enables each and every individual to achieve their goals and dreams. In order to meet the needs of those seriously engaged in the pursuit of their goals and dreams, Mizuno will strive to be a brand that always has a passion for sports and energizes people while growing closer to them.

■REACH BEYOND Brand Content We will release content online to communicate the concept of REACH BEYOND. For our brand movie, we plan to feature athletes active in the Mizuno Family and people who embody the concept of REACH BEYOND.

https://www.mizuno.jp/reachbeyond/