BRAND AMBASSADOR JOÃO FÉLIX

OSAKA, JAPAN – (February 5th, 2025) – Mizuno revealed the sponsorship agreement with the Portuguese football icon João Félix. This partnership will play a strategic role in building the future of Mizuno football, with his contribution to the development of Mizuno’s performance football boots and the promotion of the brand in general. The Portuguese forward will not only be wearing Mizuno’s football boots, but also will represent Mizuno with the brand’s most important lifestyle footwear and apparel products. Furthermore, Mizuno will also use his feedback for future product development.

João Félix about this partnership: “I am delighted to become the global brand ambassador for Mizuno, a Japanese sports brand with a long and rich history. Mizuno’s football boots are very light and comfortable. My first impression after wearing them were really fantastic and I am excited to play with these boots. Furthermore, I am looking forward to work closely with Mizuno to expand the brand globally.”

Akito Mizuno, President of Mizuno Corporation, explains: "We are very pleased to welcome João Félix as a Mizuno brand ambassador. Alongside Félix, who has continued to shine on the world’s greatest stages since his teenage years, we will further grow and evolve Mizuno's football business globally. I am truly looking forward to bringing joy and inspiration to football fans around the world through this partnership.”

MIZUNO α Ⅱ JAPAN worn by João Félix
João Félix’ boots of choice are the MIZUNO α Ⅱ Japan, a football boot crafted in Japan. MIZUNO α Ⅱ JAPAN is the most speed-oriented football boot in Mizuno's history. The new design with the high grip "ZEROGLIDE α MESH" throughout the tongue, insoles and collar lining in addition to the upper lining, reduces the foot slippages during the play and pursue an enhanced fitting and lightweight.